Google Penguin, the Google algorithm that is aimed at decreasing the search engine rankings of websites which are in violation of Google’s webmaster guidelines, is awaiting a refresh.Read
Google My Business was launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus.Read
On August 22nd of this year Bing brought out its new image widget. The handy new feature is targeted mainly at online publishers, who through the use of the tool, will be able to display pictures which have been collated by the Bing Search engine. It didn’t take long for Bing’s new Image Widget to come underfire for alleged copyright infringement.Read
Google has launched a new campaign designed to help businesses optimise their websites for mobile devices, its called GetMo. Yet again showing the level of importance Google is placing on Mobile and how imperative it is for new sites to be Mobile accessible and discoverable.
The New Google initiative is based on a recent Google HowToGoMo U.S. Campaign, and features an online test environment, developer guides and resources and case studies to help webmasters and developers optimise their sites for mobile platforms.
By helping its users to improve mobile compatibility Google will be able to improve the quality and diversity of its mobile search results, providing its users with a higher quality service. This in turn will increase the advertising potential of mobile search and increase the Google’s Mobile Market Share.
“As the smart phone explosion continues, more consumers are looking to engage with brands by searching for them on their mobile phone,” said Ian Carrington, head of European mobile advertising at Google. “Yet the majority of businesses don’t have mobile sites or a mobile strategy for connecting with them.”
Google have acknowledged the importance of mobile search and has noted a 400 percent increase in the past two years. With over 84% of UK consumers claiming to have used there mobile device to research local information, the Mobile marketplace just cannot be ignored. With an increase in the quality of search results Google is set to dramatically improve the user experience, delivering more refined and trusted result, which will increase mobile usage on both tablet and handset.
Article by Creative SEORead