Google is expanding its advertising program to include ads for Mobile Applications on iPhone and Android Mobile devices.

It was announced this Wednesday that after a successful small scale test, using a handful of developers including Urban Spoon, Shazam and Saga, the Google Adsence for Mobile Applications service will now be launched in Beta and is available to developers. The service will initially be restricted to developers who have a minimum of 100,000 daily page views. In order to qualify developers will need to offer there program for free, be able to implement the Service immediately and agree to participate for a minimum term of 3 months. Google is encouraging all developers to register and will be opening the service to everyone in the future.



Article by Creative SEO – Search Engine Optimisation

It’s no secret that Google have openly expressed their interest in Twitter and its immense success. So are rumours correct, is Google building a Micro Blog search?

Google have openly discussed their admiration of Twitter and the sites remarkable growth and success. Due to Twitters amazing popularity it was only a matter of time before Google needed to evolve to include Micro Blogging search into the Google’s search results pages.

The Google Operating System Blog has reported that Google will be launching a search service which will index and list Micro Blogging content from sites like Twitter. The Blog does not currently quote a source for this story.  It is expected that the service will be similar in functionality to Google Blog search.  It is also expected that results will eventually be incorporated into the main Google Search Results pages but it is unclear if this will happen immediately.
Google and Twitter have been rumoured to be in talks about a potential search partnership and Google CEO Eric Schmidt has talked about how advertisements could be attached to Micro Blogging services.  In fact Eric Schmidt has been reported as saying a potential partnership would be something that he would be “very happy to pursue with them.”

If Google were to launch a Micro Blog search facility, would potential Twitter Search Users opt to search multiple Micro Blog sites using the Google interface rather than just Twitter? Google’s brand is strong and there is a distinct familiarity to the simplicity of all Google services. The fact that Google would potentially offer a service which would show search results from multiple Micro Blogs does suggest that it would become the first port of call for any Micro Blog Search.

The key here is the immense value data that Twitter provides. Twitter includes real time demographic information about consumer habits, political opinions, news, views and so much more. The potential Marketing opportunities are huge and as such Google cannot ignore Twitter. The search engine industry is very competitive and Micro Blog search does seem to be the next frontier and we can surmise that Google will be at the forefront of any new development.

On Sunday a Google Representative said “While we don’t have anything to announce today, real-time information is important, and we’re looking at different ways to use this information to make Google more useful to our users.”

Article by Creative SEO

Google are directly challenging Microsoft business applications with the launch of a new service called Google Apps Sync, but is this part of a bigger plan?

In an ambitious move, Google have launched a plug-in application that will allow existing Outlook 2003 and 2007 users to sync Calendar, Contacts and Email online within Google’s Cloud Services. The new application is designed to help users migrate away from Microsoft Exchange while maintaining the Outlook interface and features.

Initially the application will only be available to Google Apps Premium users, but at only $50 a year for the service, it’s a small price to pay for such a valuable product.

Google have also launched a Mobile version of the Application for Android, Blackberry and Windows Mobile devices. This will allow business users to sync and view email, calendar and contacts directly from their mobile device while on the move.

Some very high profile companies have chosen to migrate from Exchange to Google cloud services, including biotech company Genentech and chip manufacturer Avago Technologies, both of which have been using a beta version as part of product testing.
Morgan Hotels Group recently moved all 1700 of its users from Exchange to Google. “We eliminated 16 servers that were at the end of their lifecycle and due to be replaced, so we saved money right away and there will be fewer to buy going forward,” Jason Harper, vice president of technology at Morgans Hotel Group, told InternetNews.com

Only a few days ago we discussed Google Wave and how it was going to radically change the way we communicate using Email, Blog and Chat. Google has also launched Google Voice, a VOIP software to challenge Skype. So is this part of a bigger Google plan? Are Google looking for a large share of the communications market place? All the components are in place, each individual element is being tested and Google Wave is the perfect platform to bring them all together.

Google Wave is an open source product which is in a prelaunch stage. Google recently released the product source code to a select number of key application builders in order to product test and develop new components. This is part of Google’s ingenious product development protocol, allowing real users to develop usable component applications. Google Wave is due to launch towards the end of the year, and speculation is already building. One thing we can say for sure, the next few months will be very, very interesting.

Author Creative SEO

Well things are all falling into place, Google Open Social was launched over a year ago, this simple API allowed Google Users to sign up to websites as part of micro communities. Open Social has been developing well, but it seemed to have little purpose other than being a great concept. As always it seems Google had other plans and this is where Google Wave Steps in!

Google Wave is a new model for communication, completely rewriting the rule books and changing the very way we communicate using Email, Text, Chat, Blog and Twitter. It will allow all of these methods of communication to directly interact and communicate with each other generating thread based historic conversations.

Google says, “A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. “

“A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.”

“A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.”

Wave is currently available only by invitation and has been opened up to the development community and is expected to be launched later this year. As with all exciting things created by Google, Wave is open source and features a developer’s community. Google has very kindly launched a video which details exactly “What Wave is” and “What it can do”. It’s pretty long but you have to watch it!

Written by Creative SEO

Speculation has been high, will Microsoft’s new search engine have enough features and offer users a better more refined and user friendly experience? Is this the search engine to take on Google and will users change their allegiance?

Microsoft’s new search engine, called “Bing”, has been launched as a beta version. The search engine optimisation community has jokingly labelled Bing as “But It’s Not Google” but it’s still too early to judge just how the beta version will grow and adapt. There are some cool features which are very user friendly. The video search uses Adobe Flash and allows you to see a preview of the video just by hovering over the thumbnail. The Image search features some nice “filters” which allow you to search for images by size, layout, colour, style and people.

Bing will grow and adapt over time, let’s hope that Microsoft listens to feedback from its users and develops the search engine along with their needs, taking a leaf from Google’s book. Weather the brand is strong enough to draw die hard Google users across to a new search engine platform is yet to be determined. It will be interesting to see how Bing progresses but in the mean time why don’t you check out “Bing” and see if it rings your bell. www.Bing.com

Article is written by CreativeSEO, Search Engine Optimisation Consultant.