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Search Engine Optimisation & Marketing in 2010, Predictions, Theories & Practices

Creative SEO — Tue, 12 Jan 2010 12:19:52 +0000

2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?

Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?

Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.

Article by Creative SEO

Search Engine Land: Link Building Trends For 2010

Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010

Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers

Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity

Small Business Trends: SEO Trends to Watch for in 2010

SEOptimise: 20 SEO New Year’s Resolutions for 2010

Search Engine Land: 6 New Years Resolutions For In-House SEMs

Search Engine Journal: 2010: A New Age For Search Marketers

SEOmoz: 8 Predictions for SEO in 2010

David Harry: White Coat SEO resolutions for the New Year

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

PPC Without Pity: Three PPC Predictions For 2010

Search Engine Land: My PPC New Year Resolutions

Search Engine Watch: Search Marketing 2010: Plan ahead by looking back

PPC Hero: 5 PPC Resolutions for 2010

Search Engine Land: Five Search Marketing Predictions For 2010

Web.com: 5 Pay-Per-Click Trends to Watch in 2010

Google: Think2010: Personalization and accountability (Google AdWords video series)

Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year

eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

GigaOM: Will 2010 Finally be the Year of Location?

Local SEO Guide: Local SEO Predictions 2010

Mashable: Location, Location, Location: 5 Big Predictions for 2010

Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010

Search Engine Land: Predictions For The Changing Local Search Landscape In 2010

Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media Explorer: Five Things We Should All Do In 2010

Mashable: Facebook: 5 Predictions for 2010

ReadWriteWeb: 10 Ways Social Media Will Change In 2010

Dan Zarrella: My Predictions for Social Media Marketing in 2010

DreamGrow Digital: 22 Social Media Marketing Trends for 2010

Social Media B2B: 11 B2B Social Media Predictions For 2010

eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content

Search Engine Land: 12 Social Media New Year’s Resolutions For 2010

10e20: 6 More Social Media New Year’s Resolutions For 2010

Harvard Business Review: Six Social Media Trends for 2010

451 Marketing: Top Social Media Strategists to Watch in 2010

SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

Yahoo Search & Index Update, Check your rankings, they have changed!

Creative SEO — Fri, 04 Sep 2009 11:20:08 +0000

Yahoo has announced a new update to its search engine listings and results pages. The update is currently in the process of being rolled out. There is currently not a lot of information available but here is what Yahoo had to say on the official Yahoo blog.

“We’re rolling out a web index update over the next few days. During this process, you will see some ranking changes and page shuffling in the index.”

It’s unclear as to the scale of the update, but you have to wonder if the new changes will be the first part of the Bing / Yahoo partnership? Are the changes going to be based on Bing technology, and will the new listings match or offer similar results to Bing?

As always we would appreciate your feedback on any changes you have seen to your sites. Please feel free to leave your comments below.

Article by Creative SEO UK

Microsoft & Yahoo sign Deal as Search Partners!

Creative SEO — Wed, 29 Jul 2009 13:53:16 +0000

After over a year and a half of negotiation both Microsoft and Yahoo have finally come to a deal which is set to challenge Google’s 65% share of the online search.

Under the terms of the new 10 year deal, searched on Yahoo.com will be powered by Microsoft ‘s brand new search engine Bing and Yahoo will be responsible for attracting and selling premium advertising.

Microsoft is set to pay Yahoo 88% of the revenue it gains from searches on the Yahoo website and Microsoft will also have the rights to integrate Yahoo search Technology into its existing search platform. Yahoo is reported to have said that the new agreement will generate the company an annual income of over $500 million.

Microsoft Chief Executive Steve Ballmer said that the deal will allow Microsoft to “create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company.”

In a joint statement from Microsoft and Yahoo, it was said that “advertisers no longer have to rely on one company that dominates more than 70% of all search.” This was obviously an attack on Google’s dominance in the marketplace.

Article by Creative SEO

New Report, Bing Users Click on Ads More, Yahoo Bing Deal this Week.

Creative SEO — Tue, 28 Jul 2009 11:00:48 +0000

According to a new report by Chikita, Bing users are over 50% more likely to click on an advertisement on a third party website than both Google and Yahoo generated users. According to Chikita the click rate averages are as follows:

Google: 0.97%

Yahoo: 1.24%

Bing: 1.5%

It looks as though Bing has made some good gains since its launch at the end of May. Although growth has been good and Bing has made up some ground on its competitors it is unlikely to directly affect the existing search marketplace. Microsoft still need to strike a deal with Yahoo to broaden the Companies advertising reach and start to make an impact on Google’s monumental popularity. AdAge is reporting that that a deal between both Microsoft and Yahoo is due to be released anytime this week. The article mentions that the payment structure has been the main issue preventing the deal from going forward. Yahoo has requested a revenue share rather than upfront payments and revenue guarantees.

“Execs in Redmond never conceived of the deal as an upfront purchase of Yahoo’s search traffic but as a deal in which Yahoo would be compensated from a share of revenue from the sale of search ads. Yahoo would be allowed to sell search ads on Bing.com as well as its own site, giving it more search inventory to sell and making it a bigger player in the search sales front. It would also immediately be able to save millions by not having to maintain its own search infrastructure.

The latest terms of the deal underscore Microsoft’s devotion to developing and owning technology vs. selling media. The deal won’t make it a bigger seller of online advertising but it would allow it to eliminate a search-technology competitor in Yahoo and consolidate roughly 30% of the search marketplace on its own platform — a large enough share, CEO Steve Ballmer seems to believe, to dent Google’s dominance”

If the article at AdAge is correct then Yahoo would still be able to sell search and display to its existing advertisers. Let’s hope the article is correct and deal is announced this week.

Article by Creative SEO UK

Rumour, Is Yahoo selling assets, Hot Jobs, pending a Microsoft Sales Deal.

Creative SEO — Wed, 22 Jul 2009 13:31:36 +0000

Reuters is reported as saying that Yahoo is currently seeking to sell its Job Search website, HotJobs, to one of its competitors. The Rumour currently surrounds Monster.com and CareerBuilder.com.

The past week has seen many rumours floating around about Yahoo and Microsoft. If we were to consider these rumours as true then the sale of HotJobs would make total sense. But this does lead to the possibility that Yahoo is considering getting completely out of the search engine game. HotJobs would not be an asset that would be of interest to Microsoft and therefore would potentially be sold before any agreement was made.

We can understand why Yahoo would want to concentrate on advertising but moving away from search would be a very big move for Yahoo.

What do you think, Leave your comments below and share your opinion!

Article by Creative SEO

Microsoft Office 2010 to launch Online Service to Compete with Google Docs

Matt Blay — Tue, 14 Jul 2009 10:25:42 +0000

Microsoft Office 2010 has been released for its first stage of testing, the new product includes a suit of web based tools, has Google rattled Microsoft’s gold plated cage?

Microsoft Office is the undisputed heavyweight champion of the Office software world, but there’s a new kid in town, a lightweight, fast punching, crowd pleasing challenger, Google Docs, who is currently running circles around Microsoft office in an online arena. Office needs to shape up and adapt to the changing needs of the consumer and Microsoft hope that Office 2010 is the product to maintain their market leading position.

Microsoft office has always been a paid-for software application, the move into an online environment will seem a little alien to Microsoft especially with Google Doc’s being free to use. As yet little information has been released about potential online pricing but it is hoped that Microsoft will offer the product for free. If we were to look at existing Microsoft charges online, we will see that a $3 per month charge will allow you to use the Desktop Workers suite of tools and a $15 per month charge will get you access to Exchange and Sharepoint services. With this in mind a potential charge could be extremely low or based on a small annual fee.

Google recently announced the removal of the Beta version of Google Docs and the up and coming launch of Google Docs for business, a new suite of online business tools. The removal of the Beta label will allow more business users to use the product and trust in a completed version of the software. Google Docs for business is a direct challenge to the up and coming Microsoft Office 2010 suite of tools and it is very evident that Microsoft is taking this challenge very seriously. Google want to recruit more business users but it is unclear as to whether the business version of Google Docs will be free-to-use or a charged for service. Google decision on pricing will be very influential and will set a market standard, but will Microsoft feel they need to compete or will they rely on the long established brand to add value to their product?

There are interesting times ahead and the competition between Microsoft and Google can only add value to both products, offering more assessable online tools which will definitely improve the user’s productivity and user experience.

Written by Creative SEO a UK Search Engine Optimisation Consultancy.

New Hotmail Features allow Bing content to be added to Hotmail Emails

Creative SEO — Sat, 11 Jul 2009 11:19:35 +0000

Hotmail has added some new Bing featured to its email interface allowing users to add content to outgoing emails. The feature is called “Quick Add” and allows you to include a variety of Bing content including images, videos, maps, restaurant reviews and movie times. The new feature is available to Hotmail users in Australia, Canada, China, India, US, and the UK.

The feature is simple to use, just start to compose a new email message, select the content you require from the quick add box which is on the right hand side, search the Bing search box and then insert your results directly into your email. “Bing!” it’s that simple, although can’t we do this already with cut and paste?

Actually it is a handy feature and it does speed up finding content to add to an email you’re composing but normally a user would have already found what they wanted to send to someone before writing an email. Not really sure how useful this feature is but it works great.

Article by Creative SEO News

Bing Indexes Twitter Posts in Real Time.

Creative SEO — Fri, 03 Jul 2009 10:28:49 +0000

Twitter has been identified as the next fighting ground for search engine supremacy, but has Bing jumped the gun and what does Google have up its sleeves?

Bing, Microsoft’s latest search engine, was launched last month to challenge Google and Yahoo in the search engine ratings war. It has to be said that Microsoft have done an excellent job, Bing offers its users a great service and it seems that although shrouded in a little controversy, Microsoft have improved their share of the marketplace.

Hot on the heels of their launch success, Microsoft is continuing to apply pressure to their competitors by being the first search engine to index “Real Time” Twitter Posts. Twitter posts offer an amazing source of real time opinion based information which will enrich and improve the relevance of a search engine’s results. But have Bing jumped the gun?
Bing is not indexing every Twitter post, only a selection of prominent celebrity Tweeters. Have Bing rushed the technology to market, offering only a partial solution?

Sean Suchter, general manager of Microsoft’s search technology centre, wrote on his blog: “Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres.

“We think this is an interesting first step toward using Twitter’s public API to surface Tweets in people search.”

Prominent Tweeter like Ryan Seacrest, Al Gore and Guy Kawisaki are all indexed in the Bing search engine. Twitter results can be seen by using the keywords “Tweet”, “Twitter” or the @ symbol as part of a search query for the name of a twitter user. The results will include the user’s latest tweets (we have seen between 1 to 3 tweets being indexed so far per user) and a link to “see more tweets”. Currently this service is only working in the US version of Bing.
This all seems very impressive but Bing are not offering their users anything new, all of this information is available in Twitter itself and using Bing to search a partial database of twitter users will not offer users an accurate level of results. Search terms from within the Tweets are indexed within Bing, but a prolific Tweeter might Tweet 20+ times a day, which means that only a 1-3 of the users Tweets will appear indexed in Bing and only for short periods of time. We have not seen any evidence to contradict this.

Bing’s attempt to integrate Twitter content into its indexed search results seems to be more of a test than a usable new “Real Time” search facility. Let’s hope this was not a marketing and publicity exercise or just an attempt to beat Google. Bing needs to continue to develop this product, increase the number of indexed tweets and index the entire Twitter database in order to make this a viable addition to the search engine. It’s an exciting technology and it does seem a shame not to launch a fully working product.

Google have been reportedly in talks directly with Twitter and have shown a massive amount of interest in integrating Twitter directly into its search results. Not a lot of information has been released about Google’s current position which leads us to believe that something could be on the cards. We will just have to wait and see but let’s hope Google learn from Bing’s initial mistakes.

Article By Creative SEO UK