Creative SEO News UK, Search Engine Optimisation & Search Marketing News » Search Engine News

Google – SEO is not Spam & Improves search engine visibility

Creative SEO — Tue, 25 Oct 2011 16:32:31 +0000

SEO or search engine optimisation has for a long time been tarnished with a negative undertone. As with all industries there are good and bad search engine optimisation professional, some following every rule by the book and others manipulating and using black hat techniques to gain a search engine ranking advantage. Well implemented SEO not only improves a sites search engine visibility but also improves usability and is focused on return on investment and natural organic growth.

Matt Cutts, a spokes person for Google, has publicly acknowledged the worth of well implemented SEO and finally has acknowledged that SEO is not spam. Below is the original video from Matt Cutts, it would be great to get your feedback on this, it’s great to finally have an acknowledgement of the worth of SEO.

By creative seo

Google Are To Allow Trademark Search Terms To Be Used in Adwords for UK, Ireland & Canada

Creative SEO — Thu, 12 Aug 2010 08:09:18 +0000

Google have announced that as from September 14^th 2010, trademark keywords and search terms will be allowed to be used within Adwords content and copy. In May 2009, Google adopted this policy in the US but many believed the complex UK legal system would prevent this from happening in the UK.

Adwords users will also be allowed to directly bid and advertise their Google Adwords Text ads under trademark keywords and search terms. Many large online retailers have complained about the current restricted use. An authorised supplier wanting to sell a trademark protected product would currently have to seek permission from the manufacturer in order to use the trademark term to advertise within the Adwords network. Non authorised suppliers, who purchased products through a distributer, usually smaller traders, who not have been allowed to use trademark terms. Many believe that this has lead to the Adwords network being controlled and restricted by big brands for product and brand specific keywords and search terms. Giving the trademark owner the ability to protect the RRP of a product line and preventing independent suppliers from directly competing with the trademark owner.

From September 14^th legitimate Independent suppliers and retailers will now be allowed to use trademark terms to advertise and market their products and services. Google have said

“We believe the right approach is to give users more choices and access to as much information as is relevant to their search or interest. This policy change balances the needs of our users while ensuring that competitive, critical, or negative uses of the trademark in ad text continue to be reviewed and removed per our trademark policy.”

There does still seem to be a number of restrictions attached to the use of the Trademark terms, Google will continue to review Adword Ad text which uses negative, critical or competitive keywords in relation to the trademark term.

“- ads that do not lead to a landing page that clearly facilitates the sale of either the goods and services corresponding to the trademark or parts or components related to the goods and services corresponding to the trademark

- competitive or critical information about the goods and services corresponding to a trademark

- ads that do not lead to a landing page which provides substantive information about the goods and services corresponding to a trademark.”

This seems to be more about protecting the quality of the Adwords network rather than controlling the use of trademark terms, ad text quality is already a key factor in its use.

The announcement will usher in some very positive changes to the Adwords network. Creative, non competitive and positive Ad text content will ensure campaign successfully serving. What will be interesting to watch will be the change in Google Adwords listings for existing trademark terms, and the new strategies adopted by the Trademark owners to combat the changes.

For more information and details about the changes, click here to read the official Google Change document.

Article by Creative SEO UK

Old Google Keyword Tool will be removed by the End of the Month

Creative SEO — Wed, 11 Aug 2010 07:54:25 +0000

Since September 2009 Google have been beta testing a new version of their highly utilised keyword tool, we knew the day would come when Google would finally retire and phase out the original tool. As an announcement on the Google Adwords Blog confirmed, the original Google keyword tool will be phased out by the end of the month.

Google confirmed the tool will be removed by the 1^st September 2010, old links will be redirected to the new keyword tool and the beta label will be removed from the new version.

So if you want to remember the fun times you had researching keywords, why not revisit the old Google keyword tool one final time, before it is escorted to the Google retirement home…

Article by CreativeSEO

Google Releases 5 Key Privacy Principles

Creative SEO — Tue, 02 Feb 2010 11:54:18 +0000

Google have released a list of 5 key privacy principles which they use on a day to day basis, the list has been made public for the first time to allow Google users to understand how Google treats privacy from a product perspective.

“Like our design and software guidelines, these privacy principles are designed to guide the decisions we make when we create new technologies. They are one of the key reasons our engineers have worked on new privacy-enhancing initiatives and features” Google Official Blog.

The 5 privacy principles are as follows:

1) Use information to provide our users with valuable products and services.
2) Develop products that reflect strong privacy standards and practices.
3) Make the collection of personal information transparent.
4) Give users meaningful choices to protect their privacy.
5) Be a responsible steward of the information we hold.

You can find out more at the Google Privacy Center or click on the video below.

Article by Creative SEO

Google Launches New Social Search in Beta

Creative SEO — Thu, 28 Jan 2010 12:21:25 +0000

Google Social Search was launched last year as part of Google Labs, the product has been in testing and is due to be launched in the next few days, so what exactly does it do?

Google Social Search is an innovative concept which allows users to search their own personal social networks, blog posts and other social content for specific information. The possibilities are endless you could look within your own social network to find out firstly who is an expert on a specific topic and secondly who is talking about or has similar interests or opinions. Really this is just the very beginning; the possibilities for research are endless allowing users to network there direct contacts based on keyword search queries.

To get the full benefit of Google Social Search you will need a Google account and you’ll have to be signed in. Within your Google account you’ll need to configure your profile to include all of your social networks etc. Google have also added the service to Google Image search so you can find images based on a keyword search exclusively from your social circle.

“While we’ve been enjoying Social Search (and having babies), we’ve been hard at work on new features. For example, we’ve added social to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle” Google Blog.

We’ll update the post to let you know when the service has gone live but in the mean time, here’s a great video, by Google, which gives an overview of what lies ahead.

Article by Creative SEO

Search Engine Optimisation & Marketing in 2010, Predictions, Theories & Practices

Creative SEO — Tue, 12 Jan 2010 12:19:52 +0000

2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?

Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?

Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.

Article by Creative SEO

Search Engine Land: Link Building Trends For 2010

Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010

Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers

Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity

Small Business Trends: SEO Trends to Watch for in 2010

SEOptimise: 20 SEO New Year’s Resolutions for 2010

Search Engine Land: 6 New Years Resolutions For In-House SEMs

Search Engine Journal: 2010: A New Age For Search Marketers

SEOmoz: 8 Predictions for SEO in 2010

David Harry: White Coat SEO resolutions for the New Year

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

PPC Without Pity: Three PPC Predictions For 2010

Search Engine Land: My PPC New Year Resolutions

Search Engine Watch: Search Marketing 2010: Plan ahead by looking back

PPC Hero: 5 PPC Resolutions for 2010

Search Engine Land: Five Search Marketing Predictions For 2010

Web.com: 5 Pay-Per-Click Trends to Watch in 2010

Google: Think2010: Personalization and accountability (Google AdWords video series)

Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year

eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

GigaOM: Will 2010 Finally be the Year of Location?

Local SEO Guide: Local SEO Predictions 2010

Mashable: Location, Location, Location: 5 Big Predictions for 2010

Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010

Search Engine Land: Predictions For The Changing Local Search Landscape In 2010

Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media Explorer: Five Things We Should All Do In 2010

Mashable: Facebook: 5 Predictions for 2010

ReadWriteWeb: 10 Ways Social Media Will Change In 2010

Dan Zarrella: My Predictions for Social Media Marketing in 2010

DreamGrow Digital: 22 Social Media Marketing Trends for 2010

Social Media B2B: 11 B2B Social Media Predictions For 2010

eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content

Search Engine Land: 12 Social Media New Year’s Resolutions For 2010

10e20: 6 More Social Media New Year’s Resolutions For 2010

Harvard Business Review: Six Social Media Trends for 2010

451 Marketing: Top Social Media Strategists to Watch in 2010

SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

New Google Adwords Optimisation Centre Launched

Creative SEO — Mon, 11 Jan 2010 13:52:01 +0000

Google have launched the Adwords Optimisation Center, a new educational learning and resource centre offering advice, tips and strategies to all types of Adwords users.

The new centre has been designed to help basic, intermediate and advanced Adwords users to get the very best out of the Adwords service; featuring information, tips advice and knowledge from Google’s very own Adwords, specialists who have worked with a variety of different sized businesses and accounts. This invaluable resource features tips about each major account feature including Ads creation, Keyword usage, Targeting Users, Bidding and Budgeting and Account structure. There is also detailed information about how to improve your ROI (Return on Investment), Improve your Ad position, Increase Sales and Leads and Improve Click through Rates (CTR).

Article by Creative SEO

Google Launch Fast.Forward, a Marketing Innovation and Information Resource

Creative SEO — Thu, 24 Sep 2009 10:45:44 +0000

Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.

“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.

To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.

This is a great source of information which will only improve over time and is well worth a visit.

Article by Creative SEO UK

Google Launches New Display Advertising as part of Double Click Network.

Creative SEO — Mon, 21 Sep 2009 11:27:52 +0000

Google has launched a new online network which is set to simplify and speed up both online display ad publishing and advertising. Google has now officially acknowledged the launch and the new network which is set to shake up the existing display advertising community while promising to improving usability and accessibility.

“today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.” Taken from the official Google Blog.

Google has set up three primary objectives for the DoubleClick Ad Exchange.

1) Make the buying and selling of display advertising easier and simpler to use.
2) Delivering improved performance which can be directly measured by advertising agencies
3) Open up the ecosystem.

“These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.” Taken from the Official Google Blog.

This is not a new idea, there are many existing and established ad exchange networks but what will be different is Google’s approach. The Double Click Ad Exchange will be simple to use and accessible to all levels of advertiser and publisher. Integration into the existing Adwords community is sure to set the foundations for the success of this product. We will have to wait and see how the network is received but it does look set to offer users a valuable alternative to the existing ad exchange networks.

Article by Creative SEO UK

New Free Online Game, Monopoly City Streets, Google & Hasbro Partnership

Creative SEO — Thu, 10 Sep 2009 11:39:51 +0000

A massive new multiplayer version of Monopoly has been launched in association with Google, the world is now your play ground, buy property on any street anywhere in the world!

On the 9th of September, Hasbro will launch Monopoly City Streets. This massive online version of the famous board game will only be available for a 4 month period but the good news is its completely free. The Free game uses Google maps or the open source Open Street Maps as the playing field. Hasbro claims it will be “the biggest game of Monopoly of all time” and players will be able to purchase almost “any street in the world”.

As with the traditional board game, the idea behind the game is to make as much money as possible through purchasing property from different location. The more property you have, the more rent you can earn, the larger your income.

Each new player will start the game with 3 million monopoly dollars. Once a player owns a street they can purchase, sell and rent properties. Streets can also be traded or sold to other players.

The Hasbro have also introduced a chance card, which allow players to sabotage rivals by building rubbish dumps, prisons or wind farms on their property to reduce the value of properties and rent on a specific street. Players can only remove a hazard by bulldozing a lot clean, but this again requires the appropriate chance card.

Article by Creative SEO UK