Recently Google updated the “Little or no original content section”, of its Web Masters Guidelines. In this section Google states that it will take action against sites that have tried to generate meaningful content through scrapped, or cookie cutter pages that don’t add any real value to the user. Examples of this include: Auto generated Content, Doorway Pages, Scraped Content and Thin Affiliated Sites.Read
Google has been busy updating its services this week, Google Maps, Adsense, YouTube, Google Reader and Google Books have all been updated as part of Google’s continued development. So the big question is, “What’s New?” Here’s a brief overview.
Google Maps has added Picasa photos to Street view. As long as the image has been Geo-tagged Google will include it in Street View.
“Millions of people already rely on Picasa Web Albums to share their photographs with friends and the internet community. Now, their public geo-tagged photos will help Google Maps users to get a better impression of a geographic place, especially for areas where we may not have any Panoramio photos,” Daniel Cotting, software engineer, Google Zurich, wrote on Google’s Lat Long Blog.
“We’ve selected these photos by looking for geo-tagged public images in Picasa Web Albums. We apply face detection to screen out images with identifiable individuals and image matching so that we’re including the most relevant photographs.”
Google AdSense is conducting email interviews to find out exactly what it’s publishers want. Google are obviously keen to understand more about the needs and requirements of their publishers in light of the new Bing Yahoo search deal. Bing and Yahoo pose a potential threat to Google and customer feedback will help Google to improve the service further. Adsense has also launched a Beta Category Filter system for English Language feed ads.
YouTube recently ran a 1,024 recipe multivariate experiment using Google’s Website Optimizer. The results were fantastic, a 15.7% increase in new account signup based on minor changes to the site layout and text.
Google Reader has introduced a new sharing option allowing you to share content with Twitter and Facebook.
Google books have added a Creative Commons license option for its partners, to protect published content.
Article by Creative SEO
Google is expanding its advertising program to include ads for Mobile Applications on iPhone and Android Mobile devices.
It was announced this Wednesday that after a successful small scale test, using a handful of developers including Urban Spoon, Shazam and Saga, the Google Adsence for Mobile Applications service will now be launched in Beta and is available to developers. The service will initially be restricted to developers who have a minimum of 100,000 daily page views. In order to qualify developers will need to offer there program for free, be able to implement the Service immediately and agree to participate for a minimum term of 3 months. Google is encouraging all developers to register and will be opening the service to everyone in the future.
Article by Creative SEO – Search Engine Optimisation