Hyper Text Transfer Protocol Secure (HTTPS) is a secure version of the Hyper Text Transfer Protocol (HTTP). HTTPS allows secure E-commerce transactions, such as online banking to occur fairly seamlessly. This is the most commonly held view on what HTTPS and HTTP are. It is widely believed to be the universal definition.
All that is beginning to change however. According to a recent analysis by digital marketing software and services provider Searchmetrics, there are no real differences between HTTP and HTTPS. The later does not impact upon rankings.
Searchmetrics carried out its research by paying close attention to the average rankings of both HTTP and HTTPS sites.It measured the combined SEO visibilities, of the two and compared them against each other over time. They looked at the rankings for hundreds and thousands of key words, which showed that a little momentum belonged with the HTTPS sites. Those sites ranked slightly higher, early in the year. Although this slight differentiation is so insignificant, it is barely worth reporting on.
However, Searchmetrics says it found that “a handful of domains or individual directories, respectively, were responsible for these outliers.” If these are discounted, then the gap between the rankings based on HTTP and HTTPs become much wider, with HTTP providing much better visibility and overall rank for sites.
Ashley Zeckman in Search Engine Watch, observed that:”Google also said this new signal would affect less than 1percent of global search queries, so it’s perhaps not surprising there was not a significant spike in results.”
As discussed HTTP stands for Hypertext Transfer Protocol and its name changes to HTTPS with the addition of the S. S is for Secure socket layer or SSL, which is an encrypted protocol, which serves to allow web browsers to access a secure site.
Although Google now recognises HTTPS as a signal for ranking, it doesn’t champion its conception with much fervour.It still sites quality content as the over riding factor in how sites are ranked.