Google has unveiled a new secret project which is set to rock the very bedrock of the search engine marketplace.

The new Google upgrade, which was announced on Monday, will be part of Google’s ongoing development to maintain their industry leading online presence. Google Insiders have code named the new search engine as “Caffeine”. The company have opened up access to the new platform to developers.

The design of the new Google remains the same, but what is more important is the behind the scenes technology which has promised radical changes providing users with much more relevant results.

“For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search,” taken from Google Blog.

“It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Caffeine is set to allow Google to provide more relevant information to its users, improving the user experience, indexing and crawl rates without loss of quality.

Matt Cutts Writes in his blog. “I love competition in search and want lots of it, but this change has been in the works for months, I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward.”

This new move to update Google comes hot on the heels of the launch of Microsoft’s Bing search engine and the Yahoo, Microsoft Partnership. Both Twitter and Facebook are now becoming involved in search and scientific new boy, Wolfram Alpha, is also a potential threat to Google’s dominance. It’s important for Google to keep doing what it’s doing so well, maintain its existing user experience while improving and developing functionality and result quality. This will help to maintain its existing users and attract new users from its competitors. Click here to test drive the new Google.

Article by Creative SEO