Yahoo has been promising a redesign of their home page for months and finally it’s here, but was it worth the wait?

Yahoo seem to be having a very good time, second quarter earnings are up and rumours of a Microsoft deal seem to be back in the public arena. Yahoo have updated their website with a new home page, but have they listened to their users?

“By focusing on what people have told us they want, our new homepage is designed to help them stay on top of what is going on in their world, and in the rest of the world,” said Ari Balogh, EVP of products and CTO, in a statement.

A bold claim but although the new homepage can be user personalised there still remains one problem, advertising! It’s everywhere, all over the homepage and in the My favourites section. No matter how hard you might want to personalise the homepage, you will never be able to remove the advertising. Is this really what Yahoo’s users were expecting?

Yahoo CEO Carol Bartz has admitted that Yahoo has a problem with excessive advertising, so why was this not addressed with the redesign of the site?

This short sighted view could potentially upset many of its users, Google offers a clean and simple user interface and iGoogle can be configured and personalised in any way a user sees fit. Yahoo have a long way to go before they truly understand there users.

Article by Creative SEO UK