Twitter is preparing to launch commercial accounts designed specifically for business users, could this be the long awaited introduction of Twitters new Revenue generation model and what services will be available on premium business accounts?

Twitter, the Micro-Blogging phenomenon, has grown to massive proportions over the last 12 months. Real Time search has become a key new player in online marketing and Twitter continues to pioneer the technology. It seems that Twitter was looking to establish the micro-blogging service with high user levels and popularity before considering the introduction of an advertising model to start generating revenue. The introduction of Business Tools and Premium accounts is the first sign of Commercial Monetization of the business.

During an interview with VentureBeat, Twitter Co-founder Biz Stone is reported to have discussed the first phase of rolling out commercial accounts and the introduction of business-orientated applications, API’s, which would add a “commercial layer” to the social network. Biz Stone said:

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it.”
“But we’ve identified a selection of things that businesses say are helping to make them more profit.”

Last month some important Twitter documents were leaked to the public, they included detailed information and concepts about the monetization of Twitter which included; search ads, integrated Adsense, sponsored tweets and an analytics suite of tools. Twitter also announced the launch last week of a new Twitter Geo-tagging feature which will allow users to configure their Twitter account to display their exact Tweeting location. It’s evident that the new Twitter premium accounts will be extremely feature rich, it’s still unclear when the new service will be launched as no formal launch date has been released.

Article by Creative SEO

Cofounder, Biz Stone wants to make Twitter more user friendly, to appeal to a larger audience and to become a valuable business tool. The whole point of updating the homepage was to give new users the ability to understand the concept. So why is the new design so minimal?



Everyone is baffled by the changes; the new design looks great and suits the brand, but surely a more “new user” friendly approach would have ensured an increased level of user growth? Let’s face it a lot of people just don’t get Twitter, “why would I want to talk about my cat or tell people that I’ve hung out the washing?” The problem is Twitter is so much more than this, it’s a powerful social network and communication tool, a real time information portal.

“Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?” Biz Stone.

Twitter has approached the new homepage not as a place to share updates about the lives of the users, but as a real-time information and search portal. This I think is a work of genius, yes the concept and use of Twitter is still hard to explain to a new user but the data that is being accrued by Twitter users is priceless. Real time topic and opinion based news and information which can be shared within the community. No wonder Google is looking to broker a deal with Twitter.

I still think it’s a shame that Twitter did not embrace both areas, a more user friendly approach, with user guides etc. Would have been a nice touch. But let’s face it, Twitter can’t really do much wrong at the moment.

Article by Creative SEO – Search Engine Optimisation