http://news.creative-seo.co.uk Internet Marketing and UK Search Engine Optimisation News, all the very latest news and information from Google, Yahoo, Bing, MSN, Ask and more. New Technology reviews, Page Rank updates, Search engine technology, SEO advice and new search engine features. Fri, 04 Nov 2011 11:23:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 http://news.creative-seo.co.uk/social-networks/digg-advertising-00151.php http://news.creative-seo.co.uk/social-networks/digg-advertising-00151.php#comments Mon, 10 Aug 2009 09:46:01 +0000 Creative SEO http://www.creative-seo.co.uk/creative-seo-news/?p=435

Digg are to commence rolling out an early beta version of a new advertising platform. The new advertisements will only be available to view by a select number of users as part of an initial trial.

Ads will appear within the submitted content results of Digg and will be very clearly marked as sponsored advertising. What is particularly interesting is the bidding model which has been adopted as part of the trial. Advertisers will be charged a cost for each time an ad is clicked, cpc basis, but unusually ad placement will be dictated by user popularity.

Unpopular ads will appeal lower in the list and will pay more for their position and popular ads will display higher in the list but will cost the advertiser less money. This is quite an unusual approach and we are quite eager to see this working in practise. We will be particularly interested in how a new ad is positioned, within the ad listings, by an existing advertiser and how a new advertiser is positioned, within the ad listings, when first joining the campaign? We would hope that a long term advertising relationship with Digg would also bring a loyalty bonus to the advertiser, but as yet these details are not available.

Article by Matt Blay – Creative SEO UK

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