Social Media bookmarking site Digg is said to be adding NoFollow tags to site links in order to reduce to volume of spam listings in its network. The links which will be directly affected are within user profiles, comments and unpopular posts. The addition of NoFollow tags will mean that Digg will not pass on link juice and page rank to any link which qualifies for the NoFollow tag.

Many Digg users create and submit content to Digg just for the links back to their sites. Quality content will drive high volumes of direct traffic to a website, through the Digg network, but many users are more interested in creating poor quality content in order to generate as many links as possible.

Digg have not explained how popular a link needs to be in order to qualify to have the NoFollow tag removed, the Digg blog announced the change but did not detail the criteria.

Digg have said that they have been working with leading members of the SEO community to come up with an effective and fair rule. No names have been given but you have to hope that this is not a result of pressure from Google.

Article by Creative SEO UK