The much anticipated new Edinburgh trams project is to use online social networking services to improve its communication with the public, providing regular ongoing development updates.

The £545 million works have received much press and bosses wanted to find a way of communicating more effectively with the public.

“Followers” of the trams’ Twitter feed will be able to see brief news flashes as and when they are released, and an in-depth Facebook page is being developed.

Mandy Haeburn-Little, TIE’s director of customer services and communications, said: “It is vital that we engage with members of the public during the construction of the Edinburgh Tram system.”

It’s another example of the power of social networking and its ability to communicate effectively with a target audience.

Article by Creative SEO – Search Engine Marketing