Facebook connect finally lands on the iPhone. Its a web development tool which has been designed to help sites add social networking. The application is currently directly in competition with Google Friend Connect. The Facebook Development team have now released a version for the iPhone application developer. This will allow developers to incorporate social networking into there applications. The features include:

- Making Api Phone Calls allowing your app to access user profiles and share information
- Publish directly to Facebook
- Ask other users to extend permissions for offline access and interaction with data

It will be interesting to see how the next wave of iPhone Applications will utilise this technology.

It had to happen as some point, MySpace.com is teaming up with Internet search giant Google Inc. in a bid to extend MySpace’s exposure and to take on the rapid growth of their rival Facebook Inc.
Facebook’s unique social environment and user experience has seen the company grow at an astonishing rate. With over 130 million active users Facebook is the 4th most visited website in the World (comScore). It’s also the number 1 photo sharing application in the world (comScore), with over 10 billion photos uploaded to the site and over 30 million photos uploaded daily. The potential advertising exposure and revenue generated by the company is huge, but Facebook did not decide to partner with Google, the largest supplier of internet advertising content, they controversially went to Microsoft.

Myspace could be considered one of pioneers of Social Networking, established in 2004 and acquired by Fox Interactive Media in 2005, MySpace currently has over 127 Million active users. It came to fame as part of the MTV generation, a place for bands, actors and film companies to showcase their work and interact with their fans.

The details of the alliance between Google and MySpace were released on Monday in Paris. Over the past seven months MySpace have been working on easier ways to allow their users to connect their MySpace accounts to other social networking sites. MySpace will be working with Google’s existing services to allow this to happen. Smaller sites with blogs and limited technical ability will be able to use Google Friend connect in the future, which will allow them to add social networking elements to their sites.

MySpace and Google started working together over a year ago on a service known as “Open Social” which was designed to compete against Facebook’s massively popular online software plug in repository. But the news of a new alliance must come as a shock to Facebook and their potential marketplace domination.

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