Google have launched the Adwords Optimisation Center, a new educational learning and resource centre offering advice, tips and strategies to all types of Adwords users.

The new centre has been designed to help basic, intermediate and advanced Adwords users to get the very best out of the Adwords service; featuring information, tips advice and knowledge from Google’s very own Adwords, specialists who have worked with a variety of different sized businesses and accounts.  This invaluable resource features tips about each major account feature including Ads creation, Keyword usage, Targeting Users, Bidding and Budgeting and Account structure. There is also detailed information about how to improve your ROI (Return on Investment), Improve your Ad position, Increase Sales and Leads and Improve Click through Rates (CTR).

Article by Creative SEO

Rosetta Stone, a well know software company, is set to Sue Google, for selling the rights to use trademark terms to third party users through the Adwords advertising programme.

The law suit will be based around a number of terms and phrases, which Rosetta Stone claim to have registered as trademarks which include; “dynamic Immersion”, Global Traveller” and “Adaptive Recall”. The law suit also claims that Google has been drawing customers away from their site through the use of sponsored links.

“Google’s search engine is helping third parties mislead consumers and misappropriate Rosetta Stone trademarks by using them as ‘keyword’ triggers for paid advertisements and by using them within the text or title of paid advertisements,” said Rosetta Stone’s general counsel Michael Wu.

For years Google enforced and protected the use of trademark terms but Google recently removed the bans it had in place and opened up Adwords to a more competitive advertising marketplace. The emphasis has now been shifted; the Adwords user is potentially responsible for verifying the restrictions of a search term or brand name. Trademark owners are normally quiet reasonable and a simple solicitor’s letter will normally make you aware of any breach in trademark use. But the Question is “Should Google be restricting the use of Trademark terms from within Adwords in order to protect its users?” and “Is Google’s removal of the trademark ban just another move to improve profit and increase Adwords revenue?”

Article by Creative SEO – Search Engine Optimisation Agency

Google has announced the launch of a New Google Adwords API which has been designed to replace the existing version and improve web services. Thereplacement Adwords API is completely new and has undergone a fundamental rewrite. The changes are as follows:

1) New web services for managing Campaign targeting options and campaign- level criteria
2) All web services share a consistent, data-centric interface with two operations: get and mutate.
3) A secure authentication token replaces the login credentials required in v13 request headers
To find out more about the new Adwords API click here.