As part of a new drive to promote Google Apps, Google has commenced a nationwide billboard campaign promoting the products.

The new campaign is designed to promote Google’s cloud application services including Gmail, Google Calendar and Google Docs. The main target of the campaign is toward the business community, Google is promoting itself as a smarter safer and more cost effective method of managing email servers and internal networks. Google applications can be accessed from any location, can be shared by any number of users and to top it all off the service is free.

“Here at Google, we have a term for the moment a company realizes there’s a better way and goes for it: “going Google.” Over 1.75 million businesses, schools and organizations have gone Google — including Motorola, University of Notre Dame, the Mercy Corps and many more — and each day, 3,000 more organizations join them. We want every organization to understand the benefits of going Google, so today we’re telling the story in a new way. We’re kicking off a series of outdoor billboards in four cities — Boston, Chicago, New York and San Francisco — that will change every weekday for the next four weeks. The billboards tell the story of an anonymous IT manager who gets so fed up with the typical IT status quo that his company eventually — you guessed it — goes Google.” Taken from the official Google Blog.

 

Article by Creative SEO UK