Google has upgraded its Location Based search facility, which is part of the main Google search interface. When searching for a location, for example “London UK”, Google will provide a small map of London as part of the returned search engine results. The map is often at the top of the page. Google has enhanced this service by adding 6 thumbnail images of the searched location, to the right hand side of the map, in the search results page. This allows users to see images of the location and enhances the existing service.



This offers yet another incentive for Search engine marketing professionals, where appropriate, to start optimising their sites image content based on location. Google Location based search offers another indirect route to marketing a website. It’s still early days for this technology and there is a very big opportunity for sites to utilise the service and indirectly market there website content.

Article by Creative SEO – a Search Engine Optimisation Consultant based in Devon.

Google UK Search seems to be undergoing a new period of testing. It has become apparent that the “pages from the UK” radio button, under the Google search bar, has been disappearing for periods of time. This has lead to wide speculation from within the Search Marketing community. Does this mean the end of UK Serps or are Google going to remove the radio button and focus on providing location based results using user IP addresses?

Earlier in the month Google were reported to have been integrating international search results into UK Serps as part of a testing process, it’s looking more and more likely that this was part of an initial test into the use of IP specific results. Although this is not new technology it does seem the most logical explanation and subsequently you can understand why the radio button would become obsolete and be removed. 

 If Google was to take this route it would still need to offer its users a way of being able to search Google internationally for products or services, unless international results were given less weight and UK results were served ahead of international on generic keywords. If this was possible it could potentially offer a much more relevant user experience while still allowing users to find international products by using country specific keywords.

We will just have to wait and see what happens, but one thing is for sure, something big is coming!

Article Writen By Creative SEO