Google has launched a new campaign designed to help businesses optimise their websites for mobile devices, its called GetMo. Yet again showing the level of importance Google is placing on Mobile and how imperative it is for new sites to be Mobile accessible and discoverable.

The New Google initiative is based on a recent Google HowToGoMo U.S. Campaign, and features an online test environment, developer guides and resources and case studies to help webmasters and developers optimise their sites for mobile platforms.
By helping its users to improve mobile compatibility Google will be able to improve the quality and diversity of its mobile search results, providing its users with a higher quality service. This in turn will increase the advertising potential of mobile search and increase the Google’s Mobile Market Share.

“As the smart phone explosion continues, more consumers are looking to engage with brands by searching for them on their mobile phone,” said Ian Carrington, head of European mobile advertising at Google. “Yet the majority of businesses don’t have mobile sites or a mobile strategy for connecting with them.”

Google have acknowledged the importance of mobile search and has noted a 400 percent increase in the past two years. With over 84% of UK consumers claiming to have used there mobile device to research local information, the Mobile marketplace just cannot be ignored. With an increase in the quality of search results Google is set to dramatically improve the user experience, delivering more refined and trusted result, which will increase mobile usage on both tablet and handset.

Article by Creative SEO

Google have released the latest incarnation of its lightweight OS, codenamed Donut, to the developer community. This exciting new update has really excited and impressed Google developers from around the world, so what’s so amazing?

The new release appears to have the ability to support multi-touch technology, although quite confusingly a Google source has confirmed that this will not be part of the next release. So it looks like Google are testing the technology.

The new OS update also features Voice to text, a more user friendly camera interface and the ability to select widgets from the home page to give easier access to services like Wifi. There is also a rumour that the new interface will feature gestural recognition, we are not sure if this will be through using the multi-touch screen technology but rumours confirm the possibility of finger movement launching programs and functions.

The new OS is backward compatible, so now the Magic and G1 users can improve their OS, well done Google.


Article by Creative SEO UK

Google have confirmed plans to launch a new mobile phone application which will allow users to view the night sky, locating and navigating stars and planets.


The technology will utilise GPS to pinpoint the mobile phones location, it will use this data to display the correct star map based to the location of the mobile user; allowing the Mobile user to find out exactly which planets and stars are in the sky above them.


The new application will feature name tags for each planet and star and close up views using the mobile interface. Astronomers hope that this new product will ignite a new interest in the night sky, allowing any one to identify planets without the use of expensive equipment. All you will need is you mobile phone and a warm night, what could be simpler.

Matt Cutts discusses the future Trends of SEO and talks about new Google opportunities and Technology for 2009 including the power of Mobile Search and iphone applications.