The first is an updated related search facility which has been designed to offer broader variations of suggested search terms from within the original search criteria. The new functionality can be found at the bottom of each search engine results page.

“For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and ” quantum mechanic” are related terms that could help you find what you need,” said Ori Allon, technical lead of Google’s Search Quality Team.

The second update is an improvement to the search engine results listings. The snippet or description text, which appears under the page title of a search engine result, has been changed to improve the quality of served listings. This is a direct result in the increased use of more complex search terms and criteria from Google search engine users. The snippet length will get longer in order to serve higher quality information on long tail searches of three or more keywords.

“Suppose you were looking for information about Earth’s rotation around the sun, and specifically wanted to know about its tilt and distance from the sun. So you type all of that into Google: [earth's rotation axis tilt and distance from sun],” said Ken Wilder, snippets team engineer at Google..
“A normal-length snippet wouldn’t be able to show you the context for all of those words, but with longer snippets you can be sure that the first result covers all those topics.”

This is part of Google’s ongoing development program which is directly fuelled by its search engines immense popularity. Google is looking at ways of improving the quality of its search engine results. Personalised Search and Search Wiki are just a few of the potential updates which are currently being beta tested. Google is looking at new ways to serve more relevant, personalised and specific information to its search engine users.


Writen by Creative SEO, Search Engine Marketing Agency

Matt Cutts, head of Googles Webspam team, recorded the following Youtube video for Googles webmasters Central channel explaining exactly how the changes will effect search results.

Matt Cutts stated that the “simple change” is not so much about brands, but about elements that go into a brand, including “trust, authority, reputation, PageRank, high quality.”

“I don’t think of it as putting more weight on brands. We really don’t think about ‘brands’ in Search Quality that much,” says Matt “It’s not that we try to always return brands. We try to return whatever we think the best results are for users.”

“The net upshot of this change is pretty simple. We try to return high-quality results, we think a lot about trust, reputation, authority, PageRank. And so, what you should be doing doesn’t change: try to make a great site. Try to make it a site that is so fantastic that you become known as an authority in your niche,” Cutts said. “And it doesn’t have to be a big niche. It doesn’t have to be a huge, well known keyword. It can be a smaller niche, and if you’re still the expert, that’s the sort of thing that people are going to want to link to, that they’ll talk about, the sort of thing people really enjoy. Those are the sorts of sites, the experts, that we want to bring back.”