In under a year Facebook have managed to double there Worldwide users to an astonishing 250 million. This really is an impressive number and is a testament to the service Facebook are offering there users. With this volume of users why would Facebook worry about Twitter, how could they even be a threat? Facebook understand that in order to maintain online growth and keep their existing customers entertained and happy, they will need to continue to develop their platform and experiment with new technologies. Facebook applications are a cleaver way of allowing users to change and update their Facebook accounts which maintains there interest in the product. Facebooks success can somewhat be contributed to the community integration of the product and the multiple ways Facebook has found to engage the users interest. MySpace is a good example of a social network that just seemed to stop developing and lost the interest of its users. Let’s hope Facebook learns from these mistakes and maintains its growth.

It had to happen as some point, MySpace.com is teaming up with Internet search giant Google Inc. in a bid to extend MySpace’s exposure and to take on the rapid growth of their rival Facebook Inc.
Facebook’s unique social environment and user experience has seen the company grow at an astonishing rate. With over 130 million active users Facebook is the 4th most visited website in the World (comScore). It’s also the number 1 photo sharing application in the world (comScore), with over 10 billion photos uploaded to the site and over 30 million photos uploaded daily. The potential advertising exposure and revenue generated by the company is huge, but Facebook did not decide to partner with Google, the largest supplier of internet advertising content, they controversially went to Microsoft.

Myspace could be considered one of pioneers of Social Networking, established in 2004 and acquired by Fox Interactive Media in 2005, MySpace currently has over 127 Million active users. It came to fame as part of the MTV generation, a place for bands, actors and film companies to showcase their work and interact with their fans.

The details of the alliance between Google and MySpace were released on Monday in Paris. Over the past seven months MySpace have been working on easier ways to allow their users to connect their MySpace accounts to other social networking sites. MySpace will be working with Google’s existing services to allow this to happen. Smaller sites with blogs and limited technical ability will be able to use Google Friend connect in the future, which will allow them to add social networking elements to their sites.

MySpace and Google started working together over a year ago on a service known as “Open Social” which was designed to compete against Facebook’s massively popular online software plug in repository. But the news of a new alliance must come as a shock to Facebook and their potential marketplace domination.

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