Google has unveiled a new secret project which is set to rock the very bedrock of the search engine marketplace.

The new Google upgrade, which was announced on Monday, will be part of Google’s ongoing development to maintain their industry leading online presence. Google Insiders have code named the new search engine as “Caffeine”. The company have opened up access to the new platform to developers.

The design of the new Google remains the same, but what is more important is the behind the scenes technology which has promised radical changes providing users with much more relevant results.

“For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search,” taken from Google Blog.

“It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Caffeine is set to allow Google to provide more relevant information to its users, improving the user experience, indexing and crawl rates without loss of quality.

Matt Cutts Writes in his blog. “I love competition in search and want lots of it, but this change has been in the works for months, I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward.”

This new move to update Google comes hot on the heels of the launch of Microsoft’s Bing search engine and the Yahoo, Microsoft Partnership. Both Twitter and Facebook are now becoming involved in search and scientific new boy, Wolfram Alpha, is also a potential threat to Google’s dominance. It’s important for Google to keep doing what it’s doing so well, maintain its existing user experience while improving and developing functionality and result quality. This will help to maintain its existing users and attract new users from its competitors. Click here to test drive the new Google.

Article by Creative SEO

Microsoft want a larger share of the £22bn Search Marketplace, but will there new search engine “Kumo” be the right contender to take on heavy weight Google?

Billed as a Google killer, Microsoft’s Live search never managed to live up to the hype surrounding its launch, although live was an improvement on its predecessor, the search engine did not entice search engine users to give up the ever popular Google. Google’s simple to use interface and relevant results have made it the first choice for the majority of search engine users.

Google is updated as part of an ongoing “rolling” development program, adapting with the changing search environment. This has resulted in a constant improvement of service, the addition of new functionality and an increase in user loyalty and trust. Can Microsoft break the bond between Google and its users?

Code named “Kumo”, Microsoft’s new search engine is set to be demonstrated for the first time at a technology conference in California next week. The new search engine has been designed to replace Live Search and has undergone months of secret testing.

Steve Ballmer, Microsoft’s Chief Executive, has made the new search engine his key focus on developing the company’s growth during the economic downturn. Mr Ballmer will launch “Kumo “ during a speech at a Wall Street Journal sponsored conference according to the companies “All things Digital” blog. At this time Microsoft have refused to comment about the possible launch.

“Kumo” is the Japanese word for spider which appears to be a reference to the search engines new crawling software. It’s believed that the search engine will group and categorise search engine results to provide shorter more relevant groups of information to the search user. This does sound very similar to Google’s new refined search options which were launched last week, but it’s believed that Microsoft has taken this one stage further allowing information to be grouped and filtered by subject specific categories. This is of course pure speculation and until the launch of “Kumo” next week we will not be able to see the full extent of the technology.

One thing we can be certain of is Google’s ability to adapt, develop and improve its search engine results. If Microsoft launches something new, it won’t be long before Google has improved the technology and integrated it into its search. The SEO community is waiting to see just what happens.