Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.

“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.

To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.

This is a great source of information which will only improve over time and is well worth a visit.

Article by Creative SEO UK

Google Suggest is a simple yet powerful service which suggests a list of popular keywords, when inputting characters for a keyword search, within a search input box. As more characters are added the suggested search terms are refined to offer more relevant list of keywords based on the additional characters. This is not new technology and is currently being used as part of the Google Toolbar. What is new is the introduction of the service within the Google News website.

Google have adjusted the algorithm to feature only news related keywords and terms. The new feature is available in multiple Google News Languages including; English, French, Italian, German and Spanish.

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Google Docs has today launched an amazing new translation tool, now you can share Google Docs between 42 different languages and automatically translate the content.



Google Documents has fast become the world’s leading online document sharing solution, the simple and familiar to use service offers a whole suite of tools for the consumer and business user.



Google have integrated there Google Translates technology into the Google Docs. In the Tools Menu you can now select “translate document”, you will then be asked to choose a language. Not only will this service translate your existing document it will also create a new translated version which will be saved as a new document. This gives you the versatility to create multiple saved versions of the same document in different languages.

Google has acknowledged that the format and layout of translated documents will remain the same, only the text will change. Google is also rumoured to be in the process of updating the user interface of Google Docs to compete with Microsoft Office’s new web based productivity suite.

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Twitter is preparing to launch commercial accounts designed specifically for business users, could this be the long awaited introduction of Twitters new Revenue generation model and what services will be available on premium business accounts?

Twitter, the Micro-Blogging phenomenon, has grown to massive proportions over the last 12 months. Real Time search has become a key new player in online marketing and Twitter continues to pioneer the technology. It seems that Twitter was looking to establish the micro-blogging service with high user levels and popularity before considering the introduction of an advertising model to start generating revenue. The introduction of Business Tools and Premium accounts is the first sign of Commercial Monetization of the business.

During an interview with VentureBeat, Twitter Co-founder Biz Stone is reported to have discussed the first phase of rolling out commercial accounts and the introduction of business-orientated applications, API’s, which would add a “commercial layer” to the social network. Biz Stone said:

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it.”
“But we’ve identified a selection of things that businesses say are helping to make them more profit.”

Last month some important Twitter documents were leaked to the public, they included detailed information and concepts about the monetization of Twitter which included; search ads, integrated Adsense, sponsored tweets and an analytics suite of tools. Twitter also announced the launch last week of a new Twitter Geo-tagging feature which will allow users to configure their Twitter account to display their exact Tweeting location. It’s evident that the new Twitter premium accounts will be extremely feature rich, it’s still unclear when the new service will be launched as no formal launch date has been released.

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Twitter is the king of social media, a micro-blogging wonder that has swept the world leaving even the most ardent sceptic interested in how such a simple concept has become so addictive to such a large number of online users. Twitter has now acknowledged the launch of a new Geo-Tagging feature that will allow accounts to be filtered by location. Is this the beginning of a more community based Twitter experience? Could Twitter communities be based around local areas?

Twitter is adding an easy to use Geo-Tagging option to all Twitter accounts. Users will be able to update their location via an API. Developers will be able to tag latitude and longitude coordinates to all posts allowing real time, location based blogging.
“We’re gearing up to launch a new feature which makes Twitter truly location-aware. A new API will allow developers to add latitude and longitude to any tweet. Folks will need to activate this new feature by choice because it will be off by default and the exact location data won’t be stored for an extended period of time. However, if people do opt-in to sharing location on a tweet-by-tweet basis, compelling context will be added to each burst of information. “ Wrote Biz Stone on the Twitter Blog.

I think what is particularly exciting is the possibility of generating real time opinion based content, which is not only current and user generated but also is based on a location. Imagine the possibilities, trending public opinion based on location, country and subject, simply amazing. The main issue is Privacy. Twitter have addressed this with the option to enable the service from within the user settings and all accounts will have the service turned off by default.

Potentially Twitter could bring back the voice of local communities, a modern day equivalent of a town meeting place. We have lost a key element of social living which made the UK great, maybe social networking could potentially reintroduce the concept of localised communities?

We will have to wait and see what amazing mobile applications are launched on the back of this new service. You have to wonder, will Google Latitude come into the equation and is this the first sign of a Twitter Google collaboration? We will have to see, but the prospects are very exciting.

Article by Creative SEO