Google’s immense popularity has resulted in Google News having an industry leading presence in the News Industry. In a shock move to promote “Citizen” Reporters, Google owned YouTube launches a YouTube Reporters’ Centre encouraging members of the public to become active Journalists. What impact will this have on the Newspaper and News Industry and is this the beginning of the end for traditional journalism?

Google News aggregates news stories from all over the world, stories are published within minutes making Google News an extremely powerful channel for news and communication. One of Google News’ unique properties is that news stories can be from leading news agencies or public blogs. Google actively promotes important news content from any source and does not discriminate from user to user. As long as the story is unique and important Google will actively promote, index and list.

YouTube have created the YouTube Reporters’ Centre for one unique reason, to actively help and promote the reporting of news from around the world by members of the public. The centre offers help and advice including videos from internationally renowned journalists including CBS’ Katie Couric, New York Times’ Nick Kristof and legendary Watergate reporter Bob Woodward.
The concept of real news stories from real members of the public from all around the world does have its appeal. The potential network alone would be huge and the actual stories would not be governed by political spin or government censorship. If this technology was to grow in popularity the potential political waves could be huge. Members of the public from all over the world could provide news stories based on real life experiences, but there is a problem. News agencies have always taken a potentially impartial view of a News story, effectively reporting both sides without bias or judgement. Will public based news stories be opinion based and potentially not offer an impartial overview of the story itself?

News agencies have nothing to fear from this new technology, if “Citizen” based reporting was to increase in popularity news agencies could only benefit from the growth. Although the role of the news agency would change, more time would be spent aggregating news stories and piecing together different reports from individual reporters on the same news topic. Effectively editing “Citizen” based news to provide a more appealing and relevant story to the news agency users.

Citizen based reporting offers an exciting opportunity for the news industry to evolve and grow with the increased popularity of the internet. What the future holds has yet to be written, but with Google’s immense power and exposure “Citizen” based reporting is sure to grow in popularity.

Article by Creative SEO