SEO or search engine optimisation has for a long time been tarnished with a negative undertone. As with all industries there are good and bad search engine optimisation professional, some following every rule by the book and others manipulating and using black hat techniques to gain a search engine ranking advantage. Well implemented SEO not only improves a sites search engine visibility but also improves usability and is focused on return on investment and natural organic growth.
Matt Cutts, a spokes person for Google, has publicly acknowledged the worth of well implemented SEO and finally has acknowledged that SEO is not spam. Below is the original video from Matt Cutts, it would be great to get your feedback on this, it’s great to finally have an acknowledgement of the worth of SEO.
By creative seoRead
2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?
Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?
Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.
Article by Creative SEO
Search Engine Land: Link Building Trends For 2010
Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010
Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity
Small Business Trends: SEO Trends to Watch for in 2010
SEOptimise: 20 SEO New Year’s Resolutions for 2010
Search Engine Land: 6 New Years Resolutions For In-House SEMs
Search Engine Journal: 2010: A New Age For Search Marketers
SEOmoz: 8 Predictions for SEO in 2010
David Harry: White Coat SEO resolutions for the New Year
PPC Without Pity: Three PPC Predictions For 2010
Search Engine Land: My PPC New Year Resolutions
Search Engine Watch: Search Marketing 2010: Plan ahead by looking back
PPC Hero: 5 PPC Resolutions for 2010
Search Engine Land: Five Search Marketing Predictions For 2010
Google: Think2010: Personalization and accountability (Google AdWords video series)
Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year
Local SEO Guide: Local SEO Predictions 2010
Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010
Search Engine Land: Predictions For The Changing Local Search Landscape In 2010
Marketing Charts: Top 10 Wireless Predictions for 2010
Social Media Explorer: Five Things We Should All Do In 2010
Mashable: Facebook: 5 Predictions for 2010
ReadWriteWeb: 10 Ways Social Media Will Change In 2010
Dan Zarrella: My Predictions for Social Media Marketing in 2010
DreamGrow Digital: 22 Social Media Marketing Trends for 2010
Social Media B2B: 11 B2B Social Media Predictions For 2010
Search Engine Land: 12 Social Media New Year’s Resolutions For 2010
Harvard Business Review: Six Social Media Trends for 2010
451 Marketing: Top Social Media Strategists to Watch in 2010
SmartBlog on Social Media: Looking ahead to 2010 with Shiv SinghRead
Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.
“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.
To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.
This is a great source of information which will only improve over time and is well worth a visit.
Article by Creative SEO UK
Google has launched a new online network which is set to simplify and speed up both online display ad publishing and advertising. Google has now officially acknowledged the launch and the new network which is set to shake up the existing display advertising community while promising to improving usability and accessibility.
“today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.” Taken from the official Google Blog.
Google has set up three primary objectives for the DoubleClick Ad Exchange.
1) Make the buying and selling of display advertising easier and simpler to use.
2) Delivering improved performance which can be directly measured by advertising agencies
3) Open up the ecosystem.
“These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.” Taken from the Official Google Blog.
This is not a new idea, there are many existing and established ad exchange networks but what will be different is Google’s approach. The Double Click Ad Exchange will be simple to use and accessible to all levels of advertiser and publisher. Integration into the existing Adwords community is sure to set the foundations for the success of this product. We will have to wait and see how the network is received but it does look set to offer users a valuable alternative to the existing ad exchange networks.
Article by Creative SEO UK
YouTube, the social networking video sharing community, is said to be in discussions with Sony & Lions Gate Films to offer a Film & Movie Rental service through the YouTube portal.
YouTube, one of the internet’s visited websites, recently announced that it would be offering premium, professionally produced content onto its network in order to attract more users and increase advertising revenue. Last month, as part of an agreement, Time Warner, CNN, Cartoon Network and Adult Swim added older content to the YouTube Network. At present the majority of YouTube content is user generated or uploaded. The addition of paid content will see a dramatic change to the existing site, offering new sources of revenue and advertising opportunities.
“Google’s trying to find ways to better monetize this very good asset,” said Andy Miedler, an analyst at Edward Jones & Co. “As long as the economics make sense, I certainly applaud them for trying to increase the revenue stream.”
Chris Dale, a YouTube spokesman, declined to comment on “rumors or speculation.”
“We hope to expand on both our great relationships with movie studios and on the selection and types of videos we offer our community,” Dale said, without being more specific. The Wall Street Journal reported the story yesterday.
YouTube has also reported that it has come to a final settlement with PRS for Music and Music Videos will shortly be available to view in the UK once again. PRS requested a large royalty fee from YouTube for playing and distributing Music Videos and related content. YouTube announced that the Fee structure was too high and that advertising revenue would not fund such high charges.
After lengthy discussions with PRS, YouTube announced back in March that it would be blocking music content until a settlement could be made in regards to license fees. Nearly 6 months on and the service will finally be renewed.
Article by Creative SEO UK