Twitter is preparing to launch commercial accounts designed specifically for business users, could this be the long awaited introduction of Twitters new Revenue generation model and what services will be available on premium business accounts?

Twitter, the Micro-Blogging phenomenon, has grown to massive proportions over the last 12 months. Real Time search has become a key new player in online marketing and Twitter continues to pioneer the technology. It seems that Twitter was looking to establish the micro-blogging service with high user levels and popularity before considering the introduction of an advertising model to start generating revenue. The introduction of Business Tools and Premium accounts is the first sign of Commercial Monetization of the business.

During an interview with VentureBeat, Twitter Co-founder Biz Stone is reported to have discussed the first phase of rolling out commercial accounts and the introduction of business-orientated applications, API’s, which would add a “commercial layer” to the social network. Biz Stone said:

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it.”
“But we’ve identified a selection of things that businesses say are helping to make them more profit.”

Last month some important Twitter documents were leaked to the public, they included detailed information and concepts about the monetization of Twitter which included; search ads, integrated Adsense, sponsored tweets and an analytics suite of tools. Twitter also announced the launch last week of a new Twitter Geo-tagging feature which will allow users to configure their Twitter account to display their exact Tweeting location. It’s evident that the new Twitter premium accounts will be extremely feature rich, it’s still unclear when the new service will be launched as no formal launch date has been released.

Article by Creative SEO

Twitter co-founder Biz Stone has recently acknowledged that Twitter is planning to launch a new set of tools targeted at the business owner and internet marketing provider.

“We’re looking at who’s using Twitter and for what,” Stone told the Reuters Global Technology Summit in New York via videolink from San Francisco. “Are there any commercial usages that are making a lot of sense?”

Twitter is looking for new ways to generate revenue.  The new tools will more than likely come at a cost to the business user but the sheer size of the service cannot be ignored and any additional tools will offer great value to the business user.

Twitter is now two years old, the venture capital backed company has seen an 83% increase in visitor levels in April in comparison to previous months. ComScore is predicting a potential reach of 17 million users. The potential marketing benefit of any “paid for” business service on Twitter are huge and will offer the business user a valuable new channel of communication.

Stone has said that “Phase one” of the process was collecting intelligence and data on user habits. “Phase two” will see the introduction of new business tools and services which will be designed to allow business users to use Twitter to communicate directly to their customers.
Stone said, it will be “Simple Stuff”, including basic analytics. “If there is a way we can go above and beyond, and they (companies) can improve bottom line by offering services we can offer for a fee, (we) will do that.”