Recently Google updated the “Little or no original content section”, of its Web Masters Guidelines. In this section Google states that it will take action against sites that have tried to generate meaningful content through scrapped, or cookie cutter pages that don’t add any real value to the user. Examples of this include: Auto generated Content, Doorway Pages, Scraped Content and Thin Affiliated Sites.
But, now in an uncharacteristically low-key way Google has added another example of ways in which you can create pages for your site that include no authentic content, in an attempt to move up through the rankings. An example which will again not be tolerated by Google. This newly instated example is low-key Guest Blogging posts.
What is Guest Blogging? Well, Guest blogging is a method used by bloggers to increase traffic, wherebythey or another party write posts to be published on other bloggers’ blogs.
It’s been seen more and more so over time as a spammy process and Google’s recent clamping down on it only compounds this belief. Reports ofguest blogging that are really only intended forincreasingpage rank,has become commonplace. Furthermore, guest bloggers are inserting spammy links on third party blogs without the ownersrealising it. There is a huge gulf in content quality between guest blogs and authentic blogs.
Guest blogging started out as a harmless, positive approach to increasing traffic flow. As time went on the inevitable happened and the practice fell into disrepute. As we’ve seen time and time again in SEO practices a trend starts out as authentic,then more and more people adopt it until only the barest traces of legitimate behaviour remains.
Barry Schwartz in seroundtable.com states that he would not be surprised to see manual actions taken against guest blogging, such as content specific penalties.
Previously Google has gone after guest blogging for link purposes.But, now the focus is shifting towards acrackdown on content generated for spam purposes. Google has taken action numerous times for guest blog link networks, but it seems to have a two dimensional battle now on its hands. Remember Google values meaningful content, which is of use to users. Any variation on this is rejected and often penalised.
The future looks grim for guest blogging as we are set to see many more penalties and manual actions taken against it. As in cases of all Google penalties, the sites themselves will be hit the hardest, with rankings set to drop and traffic flows slowed down.